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Team at Work

Sunday, February 14, 2010

Photoshoot - Feb 2010

When Agnes, our model, did our first photoshoot a year ago, she was barely in her first trimester of her second pregnancy. At that time, we did not know that it would be a boy, and that he would be called Toby. 

Fast forward a year later. 

We meet up once again for our second photoshoot, this time with 4-month-old Toby joining us in the photoshoot, together with his elder sister Sophie.

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Thursday, September 25, 2008

Working with Babies

It's true that photographing kids and babies is one of the easiest ways to get flawless shots simply because the subjects themselves are flawless to begin with. 

It's quite another thing to try to get their cooperation when we most need them to...

...because as we all know, the kids tend to have their own agenda and preferences. 

Usually settling down for a feed is the last thing on their minds. 

So our model mummies usually end up cajoling,

or even physically restraining them.

All in search for the perfect shot.

Sunday, November 11, 2007

Runaway Boy

For the longest time, we've been working with a fashion dummy for displaying Milky Way pieces, so it was with more than a twinge of excitement that we planned for our first ever outdoor photoshoot.

While we were mentally prepared for the various logistical issues that were par for the course, a runaway toddler definitely stretched the limits of what was expected.

The tot in question was my son David who was 15 months old then.  He just kept practicing his newfound skill of walking. And so he kept walking away. And away again. Loitering everywhere except where we needed him to be.

Though not a mummy (yet) herself, Shennon sure shows the qualities of a patient and resourceful mummy dealing with a tot that kept running away!

He just kept walking away! It was a good thing David didn't tip over, because right beyond the edge is the deep blue waters of the marina. Looking back, I shudder at the thought of what could have happened.

Picking him up didn't help either. 

In the end, there were plenty of photos taken that captured the little boy playing around but not many that could be used for the actual website itself. Ah well.

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Saturday, May 12, 2012

Photoshoot for New Collection 2012

Photoshoot May 2012


Mummies unite! The last photoshoot of 2012 --- featuring pieces from our year end collection --- brought together a team comprising entirely of mothers. Our model Izabella was just two weeks away from the expected date of delivery and amazed us with her remarkable energy and poise. The ladies exchanged tips on break feeding and baby care during breaks. Here's one bub we're looking forward to meeting in days to come!

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Saturday, May 12, 2012

Milky Way Flashback

Just for the fun of it, here is our very first Milky Way homepage when it was launched in early 2005. The mummy featured in the main picture is my university hostel mate J, with baby S in her arms. Today, J is the mummy of three beautiful girls.

We started off displaying our clothings on a fashion dummy. Though old and slightly yellowed, the dummy is still serving Milky Way well, as our go-to-gal for all sample fittings. 

The logo was designed by my best friend's husband B, who did it for Milky Way for free. 

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Tuesday, October 13, 2015

Milky Way's Tenth Anniversary Celebration

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Thursday, January 10, 2013

Photoshoot with Baby in Tow

We were reunited with the lovely Izabella for our CNY collection photoshoot. This time round, the shoot was even more special because we were joined by Izzy's adorable six-month-old baby. Modelling our range of toddler outfits, Euphorie was a superstar in front of the camera lens.

To those of our readers who celebrate it, Gong Hei Fatt Choy!

Wishing you peace and prosperity to you and your loved ones in the year of the snake. 


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