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Monday, April 17, 2017

Beautiful Mums Event April 2017

The Milky Way team spent a fruitful Saturday afternoon meeting up with, and playing dress up with mums-to-be at the Beautiful Mums Event organised by Mustela Singapore --- the premier skincare brand loved by mums and bubs across the world. Held at the Stemcord office at Gleneagles Medical Centre, the cosy gathering included a session of sharing on a range of topics geared towards the mum-to-be.

Our favourite bit of the event? Fitting mum-to-be with pieces from our collection for their photoshoot session with Cottony Photography. (The space was transformed into a mini studio post-talk.)

Set up, get up. Nothing like fresh blooms to set the tone.

Lucky Draw time! Two sets of Stokke chairs up for grabs!

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Tuesday, October 13, 2015

Milky Way's Tenth Anniversary Celebration

Milky Way turns 10! We’ve come a long way from our original incarnation, with 16 core styles, and working out from a home office. The one element that’s been constant through this decade is the same thing we’ve been immensely grateful for. The support of our community -- family, friends, customers-turned-friends, work associates-turned-friends --- has been precious. We thank you all for navigating the ups, downs and curveballs throughout this decade with us.

To mark the occasion, we threw a party on a balmy evening for family and friends on the 4th of September. The dusk sky set aglow with fairy lights (big shout out to the captain and crew of Megaway 128) provided the magical backdrop to an evening of merriment and conviviality. Thank you for sharing in this occasion and celebrating with us --- as shown in these images --- it was an unforgettable one.

Venue: Megaway128 <>
Photography: Wishwander Pictures

For more photos of the event, head over to our Facebook Page >>

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Friday, October 18, 2013

Something Exciting is Popping Up this November!

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Wednesday, October 23, 2013

Milky Way Comes to Town for the Festive Season


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Monday, November 11, 2013

We are Open for Visitors!

We are doing this really for our customers - yes, the good people who would make their way all the way down to our Bukit Batok Office just to find us. This festive season, we decided to bring Milky Way downtown for Christmas and the Chinese New Year!

As the space is only temporarily availble, we will be here from Nov 2013 to Mar 2014.

So we swung into action, and voila, we are ready in two and a half weeks, all thanks to Liwei's capable handling. 

We invited the ladies from to put up a shelf of breastfeeding accessories so our mummies can have a one-stop experience for their breastfeeding needs. 

And ofcourse there will always be a corner for the accomodating daddies and kids to lounge around in while mummies shop. 

A special corner featuring our special collection "Something Beautiful". Just in time for Christmas!

Once again, here are the details:

9, Raffles Boulevard
Millenia Walk
Level 2,  inside Parco P2 - 24
Singapore 039596

Opening hours: 1130am - 8.30pm daily

Oh yes, for those taking the MRT - we are just directly above the MRT station! Simply walk into PARCO dept store once you alight at Promenade Station. :)
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Sunday, December 8, 2013

Breastfeeding Talk by Lactation Consults from Mumsfairy on Dec 7 2013

One of the reasons why we love our pop-up store is the spaciousness. 

On Dec 7th 2013, it became the perfect venue for a cosy gathering of mummies who made their way down to attend a sharing session by lactation consultants Juliet Chan and Valerie Ng. 

Juliet and Valerie had helped me alot when I had problems breastfeeding my second child David. That must have been at least six years ago. I also remember buying one of the best time-saving breastfeeding accessories from them - the Pumpin' Pal Handsfree Breastpumping Strap, and the Pumpin' Pal Super Shields. These allowed me to express my excess milk more comfortably, and...hands-free!



Add so imagine my delight when both ladies agreed to visit our store to share their 
experience with Milky Way customers. 
Valerie (left) and Juliet (second left).
We discussed issues specific to each mum, ranging from tackling the lack of milk supply, to 
improper latch-on positions, to surviving the first few weeks of breastfeeding to establish 
a good milk supply.
Thanks to the candid participation of all the mummies who were there, the afternoon turned out immensely fruitful.  
This baby fell asleep after nursing.

Cheers to the newfound friendships, and to the wonderful journey of breastfeeding and motherhood!

Thank you Juliet and Val - you ladies are just the best! 

For more information on the services provided, visit


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